If you are planning to setup a loyalty programs for your commerce or marketplace platform, we have gathered most implemented in different platforms. On top of this, we will also share which softwares / Headless API provide opportunity to setup with a simple pre-built solution, so you don’t need to build again the same.
- Coins / Platform currency - allow platform owner to set the currency name and icon , this currency will be used for platform transactions - gems ,coins
- Platform currency will be received by user on each order they placed
| Feature | Platform owner user story | End user user story |
| Refund amount of orders can be get either as money in bank account or as platform currency | PO will set if this feature will be available or not | In case of a refund he will get two option – one to get credit in bank accountOther in the form of platform currency |
| Minimum order limit to use currency | Platform owner will select the amount per order for the same | End user will be see how much more order amount he needs to use the currency in his order |
| Percentage of currency to be received | PO will set what percentage of order value can be get as platform currency | End User will get a percentage of order value as coins |
| Expiry date | PO will select the time until which once issued coins can be used | End user will see the expiry time of each coin transactions in a history list of coins |
| There can be two types of coins – One expired, One always available | End user will get ‘always active currency’ on special sales or big transactions | |
| Maximum currency that can be get on a single order | PO will set the limit of maximum coins claimed at a time.he can enter fix amount or percentage of order amount.Value-of-co in-used/order-amount ratio. | End user won’t be able to get large coins at a time and so will stay in the loop of wanting to get more coinsI.e. gamification |
| Earn coin by referrals- | PO will set the coins that both the user – who referred and who onboard using referral. Will get He can set the rule – that only after new user makes first order – the person who referred will earn | End user can refer and earn platform currency |
| Coins for first time signup | PO will set coin as a reward for those who signup , this reward will be apart from referral reward | End user gain coins on first time signup and this may help in user retainment |
| Coins for writing a review,likes | PO will set the amount and can set constraint like length of review , with certain likes or image attached | End user will be encouraged to write a review and this will help other buyers |
| Update membership tier after gaining certain coins | PO will set the coins needed to update to a certain tier | End user will be entitled with membership benefits after gaining certain amount of coins |
Surprise currency credit to less active/ users-leaving streak - some surprise amount will be credited to the segment of users which the platform owner will decide, this will help in user retainment
Loyalty Tier
- Introduce tier system - multiple membership level based on the coin/platform-currency user is having.
- Platform owner will set the tier names and the coins/money required for each.
- Platform owner will select the expiry time of each membership tier
| Benefit | Platform owner user story | End user story |
| Free delivery | PO will select the tier applicable for the benefit | End user with certain membership can get free delivery on all orders |
| Priority customer support | End user with this benefit will be able to make instant call other customers will have to wait 15-20 min to book a slot | |
| Exclusive deals | PO can restrict or make them earlier accessible to membership customers.PO will set custom schedule for membership customers | End user with membership will get access to exclusive/early sales. |
| 2X coins,3X | End users will get 2X coins (than normal customers) while making an order.this will give already loyal customer more purchasing power | |
| Detail delivery tracking | Member customers will be able to see precise delivery locationeg: at gurgaon warehouse .other members can be restricted to just major delivery updates eg: pickup,in transit,nearest hub | |
| Faster delivery option | ||
| Get membership by real cash | PO can set real world value of each tier of membership | Apart from getting membership by platform currency ,End user can then buy membership using real money. This will emphasize the value of membership by equating it to a price tag. |
| Medium priority – Get products on regular monthly subscription at discounted price | End users can choose a plan to get products deliver regularly(weekly /monthly) at a discounted price |
Lower priority features-
- Clothing brands can provide a tier where customer can try products , select one and return remaining
- Can get to know when exactly out of stock product is going to be replenish.
- They can see the history of products they viewed - many times we see some product and move to some other . then we have to again search for the same products
Family/Friend circle - certain membership tier where you can add 4 (a limit) family members and entitle them to same discount (a gimmick because family usually orders from one account)
Plus having family friends data will give us access to inter shared data for eg - recommendation to others for birthday gift of a friend/family-members in the circle